Chateau St. Jean and Sheryl Crow

When an award-winning winery with an established reputation of “relaxed elegance” wants to make some noise, so to speak, at retail and beyond, developing the right strategy for the brand takes careful thought, great timing and a lot of finesse.
Design: BFG
Project Managers: Elisabeth Love, Paula Coseo, Julie Mann, Jesse Bushkar, Jim Birosik, Kelly Helder
Front-end: Japhia Olson, Jesse Bushkar
Beck-end, integration: Vsevolod Tsurikov.

Process

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