Vsevolod Tsurikov

I’m a Salesforce architect and technology leader with more than 14+ years of Salesforce experience. I help organizations simplify complex processes, connect systems, improve data, and build platforms that can grow with the business.

My background extends beyond architecture. I have managed projects and delivery priorities, led technical teams, analyzed business performance, and partnered with leaders across sales, support, marketing, operations, product, and finance. This experience helps me understand how technology decisions affect the entire customer journey.

I’m most effective when I can connect strategy with execution. I take the time to understand the problem, define a realistic plan, bring the right people together, and stay involved until the solution delivers measurable results.

Leading business transformation

My career has included projects ranging from targeted process improvements to large platform migrations and global e-commerce transformations.

At Treasury Wine Estates, I helped lead a major direct-to-consumer transformation. The program included customer and order management, marketing automation, data migration, security, and integrations across multiple platforms. I coordinated with business teams, technical teams, and vendors while helping protect daily operations during the transition.

I also led the migration of a large digital portfolio from on-premises infrastructure to the cloud. It included 16 e-commerce stores, 57 social profiles, and approximately 200 promotional and corporate websites. The project simplified operations and reduced annual operating costs by an estimated 47% to 55%.

At Bambee, I guide the continued development of the Salesforce platform across Customer Success, Sales, Revenue Operations, Support, Marketing, and Product. I help define priorities, manage the delivery backlog, evaluate solutions, and balance business value with cost, effort, and risk.

Improving customer support and sales

A significant part of my work has focused on creating faster and more consistent customer experiences.

I have improved customer support processes through better case management, workload distribution, approvals, proactive communication, and performance tracking. At Bambee, I automated billing inquiries, credits, and refunds. This reduced the related support workload by 85% and customer disputes by 65%.

My sales experience includes lead management, opportunity distribution, quoting, renewals, customer segmentation, and reporting. One solution reduced the average response time for new leads from eight hours to approximately twelve minutes, helping sales teams connect with prospects while their interest was still high.

Using data to drive decisions

My experience as a business intelligence analyst continues to shape how I approach architecture. I look at how data is collected, connected, and used—not just how a system completes a transaction.

At Treasury Wine Estates, I worked with the direct-to-consumer sales team to create a customer model with more than 150 attributes. It combined customer preferences, purchase history, and activity across digital channels. This gave sales and marketing teams a stronger foundation for segmentation and personalized engagement.

I also worked on flexible, manageable integrations across multiple platforms that supported fully automated customer segmentation for targeted campaigns. These solutions connected marketing activity with sales, e-commerce, service, and the broader customer journey.

Bringing marketing and customer experience together

I began my enterprise technology career in marketing automation. I migrated digital assets from several marketing platforms and helped implement automated campaigns, lead scoring, customer journeys, and audience segmentation.

The campaigns achieved an average open rate of 33% and a click-through rate of 12%. As part of the marketing team, I also received an Eloqua Markie Award for Extraordinary Email.

This background helps me design Salesforce solutions around the complete customer experience rather than a single department or system.

Leading teams and delivery

I mentor administrators, developers, and analysts, establish delivery standards, and help teams make sound decisions. I also work closely with business stakeholders to define requirements, map processes, evaluate options, and prepare users for change.

My leadership style is practical and collaborative. I set clear expectations, make priorities visible, and give people room to take ownership. I also make sure that technical and business teams understand the reasoning behind important decisions.

Applying AI with purpose

More recently, my work has expanded into Salesforce AI and intelligent automation for sales, service, customer engagement, and internal operations.

I focus on practical use cases with clear outcomes. The data must be reliable, the right controls must be in place, and the solution must improve a real process or decision. One of my Agentforce implementations received second place at Salesforce TDX.

The value I bring

I bring the combined perspective of an architect, project leader, team leader, developer, and data analyst. I can move comfortably between executive goals, operational needs, customer experience, data, and implementation.

Throughout my career, I have helped organizations modernize legacy platforms, improve sales and support operations, automate customer engagement, reduce costs, strengthen reporting, and introduce AI responsibly.

My goal is simple: build systems that make the business easier to operate, help teams make better decisions, improve the customer experience, and remain dependable as the organization grows.

Certifications

Architect (Capstone)

• System Architect
• Application Architect

Built on domain architect certifications:

• Platform Data Architect
• Platform Sharing and Visibility Architect
• Platform Integration Architect
• Platform Identity and Access Management Architect
• Platform Development Lifecycle and Deployment Architect

Consultant & Specialist

• Sales Cloud Consultant
• Service Cloud Consultant
• Agentforce Specialist
• Agentforce Service Consultant
• Data Cloud Consultant

Developer & Admin Foundation

• Platform Developer II
• Platform Developer I
• Platform App Builder
• Platform Administrator II
• Administrator